Use this section to convince us that a very large number of sticky customers will repeatedly pay you good amounts of money to enable you to build a sustainable, profitable and scalable business.

Tell us why the customer is passionate about each of your products/services; what benefits does the target customer get and/or what pain point is addressed. Also, briefly note the profile of your typical customer.

Describe your key products/services today and the roadmap for the next two to three years.

Explain how your business is deeply differentiated on a sustainable basis; for instance by way of a unique business model, technology or industry partnerships.